Ghana BCS Media Materials Inventory

This is an inventory of all of the media/materials produced under the Ghana Behavior Change Support (BCS) Project from 2009-2013.

The main objectives of the project are to increase demand and use of commodities, services and positive behaviors in the areas of:

  • Maternal Neonatal Child Health and Family Planning Services
  • Malaria prevention and treatment
  • Nutrition
  • HIV/AIDS prevention, care and support
  • Water, Sanitation and Hygiene

The project was also charged with improving behavior change communication (BCC) capacity at the national, district and community levels.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

Date of Publication: March 25, 2019

Tuko Wangapi? Tulizana. (How many are we? Settle down.) Community Outreach Activity Name Tags

Tuko wangapi? Tulizana is a national campaign that aims to address concurrent sexual partnerships as a driver of new HIV infections in Tanzania. The campaign aims to increase knowledge of what a sexual network is and why it is risky, and examine the health, social, emotional and other consequences of concurrency. It encourages the audience to think critically about and discuss their own and their partners’ sexual history and behavior, with the ultimate goal of reducing overlapping sexual partnerships. Key campaign channels include radio and TV spots and interactive programs, print and social media, as well as community outreach.

These name tags accompany the Tuko Wangapi? Tulizana. (How many are we? Settle down.) Community Outreach Activity tool, which is to be used in outreach with community members to demonstrate what a sexual networks is and why they are risky. The activity uses community member participation and engages them in the learning process. It is meant to be led by a facilitator.

Early evaluation results showed that over 33,000 radio spots aired on 19 stations since the start of the campaign, and over 300,000 community members have been reached through the Tuko wangapi? community outreach toolkit. Quarterly quarterly market research surveys showed that 69% of respondents had seen or heard the campaign, that 58% can correctly complete the phrase, ‘Tuko wangapi?’, and that over 40% of those exposed to the campaign have discussed the campaign with someone else, with friends and sexual partners being at the top of that list. Phase I of the project achieved its goals of increasing knowledge of and communication about what a sexual network is and why it is risky and in increasing personal HIV risk perception– the “Tuko wangapi?” phase of the campaign. As more evaluation results are available, we will update this page.

Source: Johns Hopkins University Center for Communication Programs (JHUCCP), Tanzania Ministry of Health and Social Welfare, CARE, Tanzania Commission for AIDS (TACAIDS)

Date of Publication: March 25, 2019

Green Star – Promotional Materials

These materials were produced as part of the Green Star campaign in Tanzania to promote modern contraceptive methods. Included are: banners, tire covers, shirts, and stickers.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Malaria Provider Behavior Campaign Job Aid

These are counseling and point of care materials developed for health facility providers and Proprietary Patent Medicine Vendors (PPMV) on adherence to Rapid Diagnotic Test (RDT) for malaria results. These are focused on resolving common misconceptions and issues encountered by providers, with the goal of building their confidence in the tests and in their ability to manage logistical, interpersonal and technical issues. The materials are:

  1. Job Aid for Children with Fever
  2. RDT Reminder Danglers
  3. RDT Reminder Posters

They were distributed in Akwa Ibom, Kebbi & Benue among Health Facility Providers and PPMVs, and were distributed to about 210 health facilities and PPMV shops actoss the three states.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

SUMATA Posters, Lampshade, Danglers, Banner, Sticker

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The Maternal and Neonatal Health (MNH) Program has been working in Nepal since June 1999 to increase access to and demand for safe motherhood (SM) services.

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal. SUMATA is an acronym for Care, Share, and Prepare in Nepali. It is also an auspicious word for mother in Sanskrit. The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

SUMATA standardized SM messages were used in posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Green Star – Text Message Poster, Card, Flyer

These materials are designed to encourage and remind people to send text messages to find out more information about contraceptive methods, find the location of the nearest facility, and get help with deciding on the best contraceptive method for themselves.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Jiamini! Family Planning Campaign Media Brief

Jiamini! is a national campaign in Tanzania designed to empower women to initiate use of modern methods of family planning and encourage male support of family planning. It targets women and couples who want to delay their first pregnancy, wait to have their next child or stop having children, but who are not currently using a modern method of family planning.

By using testimonials from famous Tanzanians using modern methods of family planning, the campaign aims to:

  • Give people confidence to use modern methods
  • Address myths, misconceptions and fears about family planning
  • Encourage couples to talk to each other about family planning
  • Improve male partner support of family planning
  • Increase use of modern methods of family planning

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Pata Tohara (“Get Circumcised”) Novelty Items, Billboard

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not beingvcircumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

The attached signs, billboard, logo, and sticker were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019