School Net Program – Cue cards

The Tanzania School Net Program involved distribution of treated nets to both children ages 6-14 years and heads of household as primary audiences, empowering these audiences to take action while clearly conveying the benefits of getting everyone covered – including neighbors – by drawing on popular “sharing” beliefs that exist in Tanzania. The school net program (SNP) also targeted primary school teachers, TCCP Community Change Agents, Ward Educational Coordinators, and other stakeholders, including local government authority (LGA) officials, heads of schools, ward and village officials.

The effort included community outreach, radio spots, district-wide events, and school activities.

Through the Patapata radio program, children were inspired to talk to their parents, friends, and communities about malaria prevention behaviors such as sleeping under a net every night, proper net use, net care and repair, and net sharing. Anecdotal feedback from Community Change Agents indicated that children enjoyed the program, and that parents reported increased interpersonal communication with their children about the importance of sleeping under the nets they were given at school.

The attached file includes a mathematics table backed by a card reminding the student about the nets, as well as a cue card informing the family about the use of bednets.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

VMMC Community Dialogue Cards [Kenya]

These cards are part of the VMMC Communication Toolkit which was developed to create and sustain demand for Voluntary Male Medical Circumcision (VMMC) and reinforce that, while VMMC reduces risk for men, it does not prevent HIV and must be combined with other prevention behaviors to be effective.

The toolkit consists of communication materials, posters and pamphlets, a video, tools, a video discussion guide, a guide to working with the media, and a guide for adapting materials. The Toolkit targets affected audiences in Kenya’s Nyanza province and includes a communication guide that builds upon the national VMMC strategy.

These cards show various situations related to VMMC, such as a couple visiting the clinic, a man undergoing a circumcision, and a man recovering from his circumcision.

Source: FHI 360

Date of Publication: March 25, 2019

Suaahara Coop Game Cards

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

In the year 2013, Suaahara developed this Home Stead Food Production (HFP) related pictorial Coop Game Cards to be used as training aid/training materials during HFP training to community level. It helps facilitator to understand importance of keeping chickens in coop- what happens if it is in an open system. Field Supervisor/extension workers use this coop game card while facilitating the sessions related to rearing chickens in a semi-intensive system.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Cartes Conseil par Segment [Segmented Counseling Cards]

These counseling cards were developed as part of a wider program to use advanced audience segmentation (AAS) techniques in order to properly direct family planning (FP) messages to specific audiences in Niger.

After the initial AAS research was carried out, and the team learned more about the contraceptive needs of spedific audiences of men and women, stakeholders wanted to see how this information could be used to improve family planning counseling sessions.

In 2014-2015, the Hewlett Foundation, Nigerien Ministry of Health, and Camber Collective came together with Pathfinder International’s Animas Sutura project to use the Nigerien segmentation results to develop and pilot a series of rapid assessment tools for community health workers who conduct household visits in health centers in Maradi and Tillabéri, Niger. These counseling cards, a flipbook, a questionnaire, and counseling cards were part of this toolkit.

The counseling cards assist the health worker to understand each specific audience segment in more depth before counseling about family planning.

Source: Pathfinder International

Date of Publication: March 25, 2019

IYCF Counseling Cards

Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.

These sets of 21 infant and young child feeding (IYCF) counseling cards were produced as part of the inititiave. The cards enable health workers to cousel mothers and other caregivers about IYCF. Specific cards are used to facilitate the deliver of messages for each of 15 defined counseling sessions over a 27-month period, from the third trimester of pregnancy through two years of age.

Source: Alive & Thrive

Date of Publication: March 25, 2019

How to Use a Complementary Feeding Wheel during Counseling

The USAID-funded Suaahara ‘Good Nutrition’ Project’s Bhanchhin Aama (“Mother says”) campaign comprehensively integrates nutrition, sanitation, agriculture and health services promotion to improve health outcomes. The program focuses on families within the 1000 days from pregnancy till the child is two years old.

The Bhanchhin Aama Campaign developed a complementary feeding wheel for front line workers to use when discussing age specific complementary food during home visits to 1000 days mothers. This short video explains how to use the complementary feeding wheel.

Source: USAID

Date of Publication: March 25, 2019

GO Cards

The Nigeria Urban Reproductive Health Initiative is designed to increase contraceptives use in selected urban sites in Nigeria (FCT, Kaduna, Ilorin, Ibadan, Zaria and Benin) with a focus on the urban poor. . The social mobilizers, members of the “Get it Together Crew,” refer clients to Family Planning Provider Network (FFPN) providers through the use of “GO cards.” When encountering women who are interested in obtaining more information about family planning or who would like to begin using a method, mobilizers hand over “GO cards” for appointments. The “GO card” is designed so that NURHI can track referrals across sites.

In 2012 a midterm evaluation (Measurement, Learning & Evaluation of the Urban Health Initiative: Nigeria 2012 Midterm Survey) showed considerable improvements in Family Planning knowledge and behavior across the four Nigerian cities. The evaluation showed increases in the knowledge of family planning methods from baseline to midterm across all cities for both men and women. More than 98 percent of men and women have correct knowledge (spontaneous or probed) of at least one family planning method at midterm. The largest increases were observed in Kaduna — a 23 percentage-point increase for women and a 19 percentage-point increase for men.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Doing It HIV Testing Campaign

Doing It is a new US-based national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status.

As part of the Act Against AIDS initiative, Doing It delivers the message that HIV testing should be a part of everyone’s regular health routine to keep ourselves and our community healthy.

Source: US Centers for Disease Control and Prevention

Date of Publication: March 25, 2019

Discussion Cards (Hill, Mountain, Terai)

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Integrated (Unifying Theme-Bhanchhin Aama) Campaign: Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The platform involved multiple sectors (nutrition, agriculture, WASH, health service promotion, family planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.).

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Discussion Cards (Hill, Mountain, Terai)

These discussion cards were developed to support community mobilizers in creating interactive discussion on the intended 6 key health behavior actions and its barriers on Maternal nutrition, Exclusive breast-feeding, complementing feeding, sick child feeding, hand washing and birth spacing. Other objective of this card to stimulate thinking and increase intention to practice the intended behaviors.

Target Audience- Community Mobilizers (FCHV, Community Mobilizers) from 3 ecological regions – High Hill (Mountain), Hill and Terai.

Key Messages were included in this discussion cards:

  1. Extra food for pregnant women and lactating mother
  2. Exclusive breast-feeding
  3. Animal source food, orange fleshed foods and greens in complimentary food
  4. Food for Sick child
  5. Birth spacing
  6. Hand washing with soap and water at critical times

These discussion cards were distributed to each of the Community Mobilizers (FCHV, Community Mobilizers) during Essential Nutrition/Hygiene Action training, household counseling and group meetings in all Suaahara implementing 41 districts.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019