Type of Material: Talk Show

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More Pakistan country page Resources

Health Communication Component, Pakistan – Soap Operas and Films

This page provides a series of soap operas and films produced as part of the Pakistan Health Communication Component project, 2014-2018.

Included are:

  • Mujhay Jeenay Dou – A 22 episode drama serial “Mujhay Jeenay Dou” co produced by Center with Angelic Films is on the multiple social ills of our society primarily focusing on the issue of child marriage. It’s a story of Saira and her challenging life journey from an eight-year-old child to an adult in an environment dominated by taboos and social barriers.
  • Sammi – full-length film based on the art and strategy of entertainment-education highlighting the issues of women empowerment, maternal health, son preference, girls’ education and patriarchy existing in our society.
  • Angoori – 14 episode TV program addressing the vast unmet need for family planning in Pakistan
  • Bol – produced under the PAIMAN project in Pakistan, and aimed at policy makers, the film is about gender equity, family planning and maternal health
  • Paiman – 13-episode drama series originally aired on Pakistan Television (PTV-Home) in 2008 under the USAID-funded Pakistan Initiative for Mothers and Newborns. Each episode of the drama series is based on real-life issues of mothers and newborns in Pakistan derived from primary research

Source: USAID, Johns Hopkins Center for Communication Programs

Date of Publication: July 15, 2021

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More Breakthrough ACTION COVID-19 Guinea Resources

COVID-19 Radio Spots

Ces spots discutes des informations générales sur les mesures de prévention des coronavirus.
These spots discuss general information on coronavirus prevention measures.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: July 7, 2020

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More Bilharzia Uganda Spotlight Resources

Bilharzia Campaign Radio Show Guide

This document outlines and provides guidelines for a central element of the Bilharzia Media Campaign in Uganda, 2016-2017 – a series of radio call-in talk shows featuring Bilharzia experts. The talk shows were reinforced with DJ mentions, radio spots, a jingle, and a series of short radio skits in 9 languages. The broadcast stations of broadcast were carefully selected to reach 47 districts where Bilharzia was most prevalent plus Kampala, where Bilharzia is less common but still an issue, particularly among communities on the lake.

Primary audiences were men and women between 20 and 45 years of age and their school age children living in areas where Bilharzia is particularly prevalent, as well as health workers, teachers and leaders in areas where Bilharzia is particularly prevalent.

The objectives of the programs were to:

  • To increase awareness about Bilharzia and how to prevent it.
  • To increase the audience’s perceptions of risk for Bilharzia.
  • To encourage listeners to adopt practices that reduce their risk of Bilharzia and it’s consequences.

The programs achieved the following goals:

  1. Provided information to listeners about Bilharzia—what it is, it’s consequences, and how to prevent it.
  2. Provided information to listeners about realistic, practical actions they can take to prevent Bilharzia and minimize its consequences.
  3. Promoted use of latrines or toilets and never defecating or urinating near or in a body of water.
  4. Encouraged listeners to take advantage of the MOH’s free distribution of Bilharzia medicine every year to prevent serious consequences of Bilharzia.

Source: Ministry of Health, Uganda

Date of Publication: March 25, 2019

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More Femina Hip Resources

Fema and Ruka Juu na TV Shows

Fema TV Talk Show is a talk show for and by youth, reinforcing and complimenting messages communicated in other Femina HIP products. The 30-minute, weekly show in Swahili is broadcast nationally on ITV and TBC1. The show’s young hosts invite young people, experts, celebrities, and politicians to discuss critical, and sometimes controversial, issues relating to youth lifestyles. Increasingly, the shows are shot on location in rural areas allowing a wider public to share their experiences and giving voice to young people and communities who generally do not have the opportunity to access the airwaves. Interactivity is encouraged through SMS and email. Organisations can access copies of the show for use in their community activities.

Broadcast between the March 12 and May 23 2011, Ruka Juu na Fema TV Show was a reality television show to encourage young people in Tanzania to develop entrepreneurial skills. The debut season of Ruka Juu ran for 11 weeks, following six young Tanzanian micro-entrepreneurs as their skills were put to the test with a series of challenges. The show is part of Femina’s economic empowerment agenda focusing on entrepreneurship, business skills, and financial literacy, and was funded by Sir Ronald Grierson, AON and The Financial Sector Deepening Trust (FSDT). Ruka Juu is a Swahili expression for ‘jump up’ and refers to Femina’s economic empowerment agenda. Ruka Juu has become Femina’s motto to encourage youth to ‘Jump Up and build their lives!’

Source: Femina Hip

Date of Publication: March 25, 2019

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More GoodLife.Live it Well Campaign Resources

HeHaHo for GoodLife Radio Show

“Healthier, Happier Home” (HeHaHo) was part of the GoodLife project in Ghana. A weekly radio magazine show, it included a serial drama and expert discussion and advice segment in three local languages (Akan, Ga and Dagbani). The show targeted rural and peri-urban audiences, and complemented the urban, English TV GoodLife Game Show. The project produced two seasons (26 episodes) and broadcast them on 12 regional and community FM radio stations across Ghana in 2013.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

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More HC3 Nigeria Resources

Malaria-themed Radio Magazine Program

This 13-episode Nigerian reality radio program incorporates different interactive elements, such as interviews, discussions, vox pop, testimonials and expert opinions to engage audiences on malaria-related topics. The English version is titled Play Your Part while the Hausa version is titled Taka Naka Rawan.

Each episode lasts 15 minutes and the program is broadcast in English and Hausa. Between 2015 and 2017 the show was broadcast weekly in five stations across five states -Akwa Ibom, Kebbi, Benue, Nasarawa & Zamfara.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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More Malawi Moyo ndi Mpamba Usamalireni Campaign Resources

Malawi – Moyo ndi Mpamba National Radio Dialogues

As part of the Moyo ndi Mpamba campaign, the project held National Radio Dialogues aimed to promote dialogue and discussion among individuals, families and communities on issues that affect people’s health and wellbeing.

SSDI-Communication worked with and trained 13 radio stations (both national and community stations) to incorporate dialogue topics into one of their most popular programs each week during a five-week period. The effect of this was that every radio station in the country discussed the same issue every week during the period of the dialogues. Radio stations invited their listeners to call in, send SMS, and write letters to respond to the topics discussed on the programs.

The attached report outlines the radio dialogue program, and includes a fact sheet about the activity.

SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.

Source: SSDI-Communication

Date of Publication: March 25, 2019

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Malawi – Moyo ndi Mpamba Reality Radio Program

This radio program, part of the Moyo ndi Mpamba campiang, featured real life experiences and stories of people whose lives changed as a result of adopting healthy behaviors. The program also covered stories of people whose lives and families had suffered the conssequences of not practicing healthy behaviors.

The overall goal of the program was to inspire individuals and families to take action towards health seeking behaviors in addition to influencing communities to create a supportive environment for the prevention and control of health related problems. The program was designed strategically and utilized phasing to ensure that health topics were introduced in a logical way. The program was aired once weekly, using a conversational style that encouraged listener dialogue and interaction.

By 2016, the program was airing on two national radio stations and 14 community radio stations, achieving a high level of reach across Malawi. The program collected listeners’ feedback through SMS, Facebook, and paper mail. Radio producers used this feedback to ensure that future program episodes aligned to listener needs more closely. It also allowed interaction between producers and listeners, and provided an opportunity for people’s voices to be incorporated into the program. Some individuals that gave feedback were then featured in subsequent program episodes.

SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.

Source: SSDI-Communication

Date of Publication: March 25, 2019

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More Female Genital Mutilation/Cutting Resources

Radio Programs on FGM – Ethiopia

A project by Population Media Center includes the production of radio programs in three languages (Amharic, Afar, and Somali):

Source: Population Media Center

Date of Publication: March 25, 2019

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