Malawi: Moyo ndi Mpamba All Stars Music Video

In Malawi, the Moyo ndi Mpamba project implemented a Music4Life initiative, through which musical artists were engaged to produce and perform songs that incorporated health messages. This music video is a product of that initiative, thorugh which famous artists were engaged in the production of a campaign theme song which was distributed to top TV stations in Malawi.

Under guidance from the Music Association of Malawi, the project conducted three regional music festivals that involved song, dance, and health talks. Following the music festivals, SSDI-Communication facilitated production of a music album that featured different famous Malawian artists who are familiar at both the distric and national level in Malawi. The CD was distributed to over 13 national and community radio stations, markets, and freelance DJs in rural and urban areas.

The dissemination of the songs through multiple channels increased the likelihood of them being heard in different gatherings and on various radio programs.

Source: SSDI-Communication

Date of Publication: March 25, 2019

Plan for Yourself Radio Spot [Kenya]

These radio spots are part of a mass media campaign in Kenya which focused on changing beliefs and behaviors among young men and women ages 25-35 to promote child spacing and informed choice of modern contraceptive methods.

With the campaign slogan of “Plan for Yourself a Good Life,” the materials were designed in local languages for radio, print, and outdoor displays in regions across Kenya where the contraceptive prevalence rates are the lowest. Messages focus on health and other benefits families receive by using family planning, including a higher quality of life for their children.

The materials also promote ANC visits and births at a health facility in order to assist Kenya to reach the Millennium Development Goals and the country’s Vision 2030. The materials were launched just prior to the National Leaders’ Conference on Population and Development which brought nearly 1,000 local, regional and national leaders together to identify ways to address the emerging population challenges and shape the way forward.

The three spots are about child spacing – one from the viewpoint of two young married women, one in which two women talk about another who has not spaced her children, and a third is about two men talking about birth spacing. This spot us about two men talking about family planning. One man tells his friend about his positive expeirence with child spacing.

Source: FHI 360

Date of Publication: March 25, 2019

Radio Jingles for Bilharzia Communication Campaign, Uganda

The Bilharzia Communication Campaign ran in Uganda from 2017-2018. The purpose of the campaign was to raise awareness about Bilharzia, build a sense of vulnerability, and encourage practices to avoid infection.

Part of the campaign involved radio talk shows, radio skits, and jingles. These jingles include a catchy tune about stopping Bilharzia interspersed with spoken instructions about how to prevent it.

Source: Ministry of Health, Uganda

Date of Publication: March 25, 2019

Life is What You Make It – Theme Song for GoodLife Ghana

“Life is what you make it” is the theme song of the Ghana GoodLife Campaign. The song links personal happiness to the practice of healthy behaviors

The GoodLife song is part of the overarching multimedia campaign and encourages reflection about what makes life “good.” It moves health messages beyond instructive commands to engaging people on issues relevant to their own daily lives. The song says, “Good Life goes with good health.Think about it!”

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

Suaahara Jingles

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara developed and broadcasts jingles focusing on Suaahara key messages in Suaahara implementing 41 districts through 90 local FM stations and one national radio station “Radio Nepal”. Jingles were developed in Nepali, Awadhi and Doteli languages in order to reach specific audiences by ecological regions – Mountain, Hill and Terai.

  • Jingle on Caring of Sick Child
  • Jingle on Handwashing with Soap and Water
  • Jingle on Importance of Egg (complementary feeding for baby completes 6 months)
  • Jingle on Management of Child Feces
  • Jingle on Hygiene- Keep away child from dirt

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Health Communication Component, Pakistan – Music Videos and Jingles

This page provides a series of music videos and jingles produced as part of the Pakistan Health Communication Component project, 2014-2018.

Included are:

  • Roshan – promotes indigenised solutions to local problems and communal support and harmony in overcoming barriers to accessing health care services, especially for improving mother and child health.
  • Paiman – promotes the responsibility of family members especially of husband for providing extra care to a pregnant woman with the aim of insuring an improved maternal and neonate outcomes.
  • Maa – portrays the story of a boy whose mother died giving him birth due to unpreparedness and how he spent his childhood and adulthood trying to imagine how she looked and how he lost the love.
  • Zindagi – promotes the responsibility of family members for providing extra care to a newborn with the aim of insuring an improved neonate and child outcomes.

Source: USAID, Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019